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WWDMAGIC HOSTS A VEGAN BRUNCH TO CELEBRATE PETA x COALITION LA

By Tori Alegria, Public Relations Manager

Posted on November 28 2018

Celebrities and Influencers Gain Insight Into the Rising Cruelty-Free Movement


In a season that is all about coming together, WWDMAGIC, the largest womenswear trade show in the US, gathered top influential bloggers and celebrities in the fashion community for a Vegan Brunch. This cruelty-free afternoon, filled with vegan entrees and cocktails from Plant Food + Wine Venice, celebrated the PETA x Coalition LA collaboration that is bringing animal-friendly outerwear to the industry. Representatives from WWDMAGIC, Coalition LA, and PETA spoke to the table, which seated Model and TV Personality Rachel McCord, Days of Our Lives Actress Sal Stowers, Actress and Blogger Samantha Gutstadt, and Founders of Conscious Living TV Bianca & Michael Alexander, to encourage a more ethical way of thinking.


PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch Tori Alegria (Coalition LA Public Relations Manager) and Christina Sewell (PETA Manager, Fashion Campaigns)

Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC
Tori Alegria (Coalition LA Public Relations Manager) and Christina Sewell (PETA Manager, Fashion Campaigns)



“It is our job to educate the fashion community on their options, and what better way than to support and partner with Coalition LA to let the fashion industry know that they do have other options like vegan leather and faux fur?” says Vice President of WWDMAGIC Kelly Helfman. The excitement that WWDMAGIC has for PETA x Coalition LA and their interest in furthering both parties’ cruelty-free mission are a testament to how much awareness vegan fashion has gathered in the industry.

Cruelty-free materials have been at the foundation of Coalition LA from the start, and the wholesaler is finally seeing the industry values mirror this same conscious direction. “When PETA and our brand first discussed launching this collaboration, both of us knew that we wanted this partnership to start a conversation that would ignite the vegan fashion movement, and it has been incredible to see it recognized and supported by WWDMAGIC,” adds Creative Director of Coalition LA Darci Wong. As the desire for cruelty-free fashion grows, the vegan outerwear manufacturer hopes retailers across the nation will adopt a mindful buying behavior.

“PETA keeps hearing from our members and supporters about how much they want to see ethical, fabulous, innovative vegan fashion in stores today, which is why we are so excited to get the PETA x Coalition LA collaboration in as many boutiques as possible this following winter,” says Fashion Campaign Manager of PETA Christina Sewell. PETA and Coalition LA are currently working to design custom vegan outerwear capsules with retailers.

See the collaboration at WWDMAGIC in February. For more information on carrying an exclusive PETA x Coalition LA outerwear line, email jamie@coalitionla.com. If you would like to support this cruelty-free cause, go to our Vegan Brunch Collection to purchase the styles worn by these top celebrities and influencers. You will even receive additional marketing materials for your store with your order!

PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch Rachel McCord (Model & TV Personality) and Kelly Helfman (WWDMAGIC Vice President) posing for a Polaroid

Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC
Rachel McCord (Model & TV Personality) and Kelly Helfman (WWDMAGIC Vice President) posing for a Polaroid


PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch Ashley Frohner (PETA Social Media Manager), Tori Alegria (Coalition LA Public Relations Manager),   Darci Wong (Coalition LA Creative Director), Christina Sewell (PETA Manager, Fashion Campaigns),   and Kelly Helfman (WWDMAGIC Vice President)

Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC
Ashley Frohner (PETA Social Media Manager), Tori Alegria (Coalition LA Public Relations Manager), Darci Wong (Coalition LA Creative Director),
Christina Sewell (PETA Manager, Fashion Campaigns), and Kelly Helfman (WWDMAGIC Vice President)


PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch
Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC

PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch PETA, Coalition LA, and WWDMAGIC with brunch guests in cruelty-free outerwear
Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC
PETA, Coalition LA, and WWDMAGIC with brunch guests in cruelty-free Coalition LA outerwear

PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch
Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC

PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch Mia Mesa Aghili (Infuencer) in PETA x Coalition LA vegan leather jacket
Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC
Mia Mesa Aghili (Infuencer) in PETA x Coalition LA vegan leather jacket

PETA x Coalition LA WWDMAGIC Vegan Thanksgiving Brunch Sal Stowers (Actress on Days of Our Lives) feeling Coalition LA’s faux fur

Photo Credit: Hailley Howard Photography, @hailleyhoward / WWDMAGIC
Sal Stowers (Actress on Days of Our Lives) feeling Coalition LA’s faux fur

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