THE RUNDOWN: BEST OF SPRING 2016 & WINTER 16/17By Tori Alegria, Public Relations Coordinator
Posted on November 21 2016
Motion by Coalition’s Spring 2016 launch was a success! Thank you to everyone who has been a part of our journey, and we hope that you will continue to grow with us! We promise to continue bringing in the top activewear trends with sexy designs and unbeatable quality.
We introduced Motion by Coalition as the brand to inspire women to be the most powerful versions of themselves. Whether it’s pushing your limits in the gym or in life, we are here to put you in Motion.
Here is a recap of SS16 and the feedback we’ve gotten:
Fashion bloggers and fitness trainers posted on Instagram pushing our best sellers, Allie Motion Classic Sports Bra (AB0001) and Traci Motion Classic Pant (AL0001), to the max with their workout routines. This outfit is perfect for high intensity workouts! We couldn’t even keep track of how many times these styles sold out this season!
One fashion blogger, Dani Ramirez (aka Nany’z Kloset) described our Cristina Motion Standout Sports Bra (AB0007) as “the coolest sports bra”. This style in blue also made it onto the cover of Life & Style Weekly for being a sports bra that could “Brighten Up Your Workout”! Everything about this piece is iconic, from the contrast piping to the gated crisscross back design. You don’t want to miss out on this style, while it’s still in stock!
We also spotted celebrities such as Joanna Krupa and Jules Wainstein rocking Motion by Coalition ensembles. Jules reached out to us commenting, “Love your stuff xoxo,” and we absolutely love her in our Heather Motion Classic Top (AT0001) and Marley Motion Classic Pant (AL0007). As the weather starts cooling down, this ensemble is perfect for the season transition. ESSENCE LIVE also featured our top in a video describing it as “really lightweight. So, feel how soft it is!” You can check out the full video on our Media page.
Unfortunately, every season has to come to an end. So, say “goodbye” to SS16 and “hello” to Motion’s Winter Collection! This season is full of powerful contrasts, dramatic lines, and playful designs that will leave you breathless. We have brought in pieces with intriguing twists and a new color palette to brighten up your store this Winter. This ensemble of Cara Motion Classic Sports Bra (AB0014), Avery Motion Standout Pant (AL0014), and Natasha Motion Classic Jacket (AJ0001) says it all! It showcases one of the first jackets that we decided to bring in this Winter for your customers who want to brave the cold. The outfit highlights the playfulness of the season with the mesh strips on the pant and color contrast straps on the bra.
Don’t forget to look through our SS16 styles before everything is sold out! Also, check out our Media page for frequent updates on what people are saying about our brands. We are so excited to see where this season takes us, and we hope you are too! If you would like to learn more about press opportunities with either of our brands, please email or call us at 213.747.0277.