SPRING SUMMER 2018 ACTIVEWEAR TRENDSBy Tori Alegria, Public Relations Coordinator
Posted on February 05 2018
Game, set, match. Motion by Coalition's Spring Summer 2018 Collection is inspired by the most elegant sport, tennis. This collection breaks through the traditional idea of what activewear should look like with its fun and daring designs. Each piece embodies the energy and spunk of top female tennis icons, such as Serena Williams and Maria Sharapova, leaving your customers with the confidence to reach their fitness goals. Here are the top three activewear trends this season:
Mesh is no longer confined to a functional feature for breathability. On our AB0044 Miya Motion Standout Sports Bra the mesh is a staple, decorating the front, straps, and racerback. The matching pant, AL0044 Aubrey Motion Standout, is bold with a full mesh strip going from the hem to upper thigh. The prominent use of mesh this season is equally powerful as it is beautiful.
Bright and exuberant describes Motion's color palette this season. You are going to hear a lot about our new colors, because honestly, we love how they look on! The Coral and Mint are eclectic and fizzling with energy. White is also a core color this season and has a strong presence in this collection. Our top white outfit pick is our AB0034 Tenille Motion Standout Sports Bra paired with AL0034 Rebecca Motion Standout Pant. This outfit conveys a sense of luxury with the bra's strappy y-neckline and the pant's interlaced ribbon overlaying the deep mesh cuts.
A huge trend this season is the shape of activewear framing your toned muscle areas. AB0038 Autumn Motion Classic Sports Bra is the perfect example, with an athletic front emphasis on the shoulders. The racerback with floating band is stunning on this piece. We guarantee that this style will be a bestseller.