ETHICAL CHINESE MANUFACTURINGBy Tori Alegria, Public Relations Coordinator
Posted on May 22 2018
In a time where trends are changing faster than ever, you need to remember to keep one thing constant. YOU. Who you are and what you believe is how you got to where you are today. It either secured you a job at this amazing buying office or encouraged you to open your first boutique that girls are now obsessed with! Either way, keeping your core values in mind when buying brands will be the key to building your business. When end consumers can relate to the purpose and values behind a store, they are more likely to become a loyal and long-lasting customer. We love that our mission to create unique, 100% cruelty-free, vegan fashion that allows for maximum individual expression resonates with our retailers.
Everyone should have the freedom to express themselves - that is why we are known for our wide assortment of styles. They should also be aware of the type of products they choose to wear and feel good about how they are made. Coalition LA's vegan leather has become a staple, because we strive to inform our retailers about the benefits of our ethical materials. Recently, we have been getting a lot of questions about our manufacturing, so here is some information on our factories:
Our co-founder and designer actually grew up in the village where our factories are based. Since opening our doors, she has kept all work local to sustain the businesses in her hometown. Her lifelong connections with our factory owners and workers sparked her passion for ethical manufacturing. This passion is at the core of the company's values and has made our factories part of our Coalition family. We can create quality 100% cruelty-free products, because our family shares the same care for our growth.
There is never a lack of communication in our manufacturing department; our designer visits our factories on a quarterly basis and speaks with the workers individually. When she is designing in Downtown Los Angeles, she is calling the factory owners daily. We ensure that every season we bring in products that stand up to our level of quality, from our material to our fit.
Our strong management of the production cycle at our factories has allowed us to offer advanced run, small batch, and private label production services. Check out our Custom & Private Label page for more information on our services.