COALITION LA REFLECTS ON 2019By Nicole Lau, Public Relations Manager
Posted on December 18 2019
The Coalition LA family continued to grow and thrive this year! We are grateful for the opportunities the year had in store for us and are excited to share a few of the highlights with you. Read below to learn how Coalition LA took 2019 by storm.
The top-selling jacket this year was DPJ3096 Washed Out Jacket, which is one of our signature vegan leather jackets. Featuring tapered wraparound stitching that accentuates the waist, this thick vegan leather style keeps wearers warm.
Attending the second annual showing of Vegan Fashion Week was truly inspiring as brands, influencers and designers gathered to discuss vegan fashion and its growing presence in the industry.
We were happy to show support for fellow cruelty-free friend and founder of Vegan Fashion Week, Emmanuelle Rienda. To read more about our experience at Vegan Fashion Week, click here.
Earlier this year, we partnered with PETA to debut PETA x Coalition LA at WWDMAGIC. Our brand hosted a panel discussion that featured Vegan Fashion Influencer Molly Tuttle, PETA Fashion Campaigns Manager Christina Sewell and Celebrity Animal Rights Activist Daniella Monet. The panel touched upon conscious fashion choices and the trend that has come to alter consumer purchase patterns.
As advocates of all things cruelty-free, we recognize inspiring narratives and healthy discussions about alternatives as the building blocks to creating a better future. Our continued mission is to spread awareness on the environmental impact certain materials carry and why vegan options are a smarter option.
WHAT WE’RE LOOKING FORWARD TO IN 2020
Coalition LA is always looking for ways to improve the buying experience for our customers. In the new year, we will be introducing 360° product videos. Buyers will have the capability to see products in full view and movement.
New Year, New Showroom! We are so extremely excited to share that our showroom will be undergoing a remodel over the holiday break. The anticipated grand re-opening will be in January 2020. Stay tuned for the official date, and come join us as we celebrate the transformation!
This Spring we will be updating our website to reflect a better online shopping experience. We can’t reveal all the details yet, but stay tuned!