Coalition Apparel, Inc. | Young Contemporary Brand Designed in Los Angeles | Wholesale Premium Outerwear & Activewear | 1100 S San Pedro St. A-13 Los Angeles, CA 90015


By Bob Morgan, Regional Sales

Posted on January 04 2016

“To improve is to change; to be perfect is to change often.”

~ Winston Churchill

Coalition LA is Transforming
Change comes in many forms in our lives. Here at Coalition LA, it has arrived forcefully like a tidal wave. After months of waiting for the lords of our lease to approve a much needed renovation the waters of change are sweeping through our showroom. Of course it is happening right through the middle of our busiest season.

In August of 2015 construction teams began the demolition and remodeling of our showroom. Today we are in the throes of creating a new space, two spaces actually, to expand our sales and design, and to create a 2nd showroom for a new line of clothing, ah but more on that in a later article.

Even though change is often difficult, many times it’s also for the best. Accomplishing anything great requires significant change that pushes us beyond our comfort zones. I’m certain our showroom sales team agrees with this. They have done an outstanding job in maintaining our thriving wholesale business in the midst of and around the demolition, debris, and construction.

We are still waiting of the final reveal, but we wanted to share some photos with our partners. We look forward to announcing the completion of the remodel and seeing you all in our new showroom in 2016.

“Without continual growth and progress … improvement, achievement and success have no meaning.”

~ Benjamin Franklin

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